Homework: The whole concept: branding, packaging and display. Research a company from the list below that have won national and international awards for their overall retail concept. Discuss why these brands are successful by answering the questions below:
How does the company integrate packging, branding and display to give you an all round idea of their brand?
What does the brand "say" to the customer and why would someone pay more for this brand than another brand selling a similar product?
What materials have they used to achieve the overall "look" and feel of the interior and what does this "say" about the company?
Zumbo (http://adrianozumbo.com/, http://www.idea-awards.com.au/2014/adriano-zumbo-patisserie-3/)
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