Presentation

presentation

https://drive.google.com/file/d/0B4Mk9UkZK5RfWFRLVFZpMVA4c3c/view?ts=560234d8

Market Stall Overall Concept

Homework: Solidify your concepts for your overall market stall and products/packaging. Create a group presentation for next week (PPT or PDF) to show the class and your tutors for feedback. Presentations will be approx. 5- 10 mins. and need to give an overall concept of your brand, stall, individual products and packaging. For your blog entry you can upload a link to the presentation and a brief overview of your brand (1 paragraph).

My brand is going to be a minimalist collection of IPhone case designs. The aim of these IPhone cases is to capture a wide audience consisting of teenagers to adults and of both genders.

My designs will be a series of creative and abstract pieces created by me. These images are not mine, they are just an example as to what I will be aiming for in my designs.

 White is a very important aspect to minimalist designs, I will use this consistence throughout all of my designs so that they look like a product which has meaning and depth to it. Rather than my designs just being random patters on whatever surfaces.

As for packaging I want to immerse the customers in the IPhone cases. The method I will use to convey this appeal will be through the appearance and display of the product. When customers walk by my product they will see a finished clean and crisp IPhone design with packaging that respects the same elements.

With packaging my design I want to package my IPhones in a cardboard box with a cut-out in the centre region (either a square or a circle). The cut-out will then be filled with a simple sheet of plastic from which the design on the IPhone case will be displayed. Something similar to this image.

To add to the depth of my product I will also be engineering some IPhone docks where phones can be displayed to play music. The overall design of the wooden phone docks will be simple and varnished a soil brown colour to slightly contrast the plain white of the phone cases.

The whole concept: branding, packaging and display

Homework: The whole concept: branding, packaging and display. Research a company from the list below that have won national and international awards for their overall retail concept. Discuss why these brands are successful by answering the questions below:

How does the company integrate packging, branding and display to give you an all round idea of their brand?

What does the brand "say" to the customer and why would someone pay more for this brand than another brand selling a similar product?

What materials have they used to achieve the overall "look" and feel of the interior and what does this "say" about the company?

Zumbo (http://adrianozumbo.com/, http://www.idea-awards.com.au/2014/adriano-zumbo-patisserie-3/)

Egg Challenge

Mood Board

Homework: Work with your groups to create a mood board and overall concept for your market stall. The mood board should give an overall concept of the feel and context of your brand. Your blog entry should define your target audience and give examples of other retail displays, materials and packaging that inspire you and create the "brand feel" that you would like your stall to have.

The moodboard below represents all of our individual products and stall ideas as a whole. Our target audience is mainly focused on older people who are looking to buy gifts for their loved ones. On the moodboard we chose a picture of a older lady carrying stacks of presents to represent out idea.

The general colour scheme for our products is pastel toned colours. The reason we chose to present our products like this is because it widens our colour pallet as a whole group whilst also not restricting us to any particular colour. 

For the packaging display we're leaning more towards cardboard boxes to give a gift-like feeling while also supplying options for the customers to get their item of choice gift wrapped.

As for our all together stall concept we started looking at different and quirky designs. We really liked the idea of incorporating different shapes. The moodboard below features a few different displays which all consist of different shapes of various sizes.

This is a simple display example to help us stimulate our idea.

After brainstorming we were able to sketch up some boxes for each member in our group. These boxes will be part of the stall; they will be used to display each of our products. We were given two each.

This is a sketch of all the boxes put together on the stall. When added up it manages to create a structure of a quirky stall.

This is a sketch idea which we had in the earlier stages of development.

Before we had the idea of curved boxes this was one of our stall concepts.

We decided that circles weren't enough structural support for a market stall which is where the curved rectangles and squares idea originated.