Athlete's Foot VS Payless Shoes

What colours, typefaces, graphics does the company use on the packaging? What does this say about the value of the product?

Athlete's Foot package their shoes in a way that reflects on the store. All of their boxes are branded and have the company's signature colours, yellow, red and blue. Demonstrated through their packaging, their commitment to make Athlete's Foot stand out from other shoe companies is clear. Going to such lengths to make a product appeal more valuable to consumers visually. Both companies use simple serif fonts which are both appealing although at first glance the Athlete's Foot logo stands out more due to its colour scheme. The dominating red colour draws more attention to the contrary yellow and gray from the Payless Shows logo. However, Payless Shoes are boxed up in cardboard boxes with a plain gray or white surface.

What materials are used in the packaging (ie. card stock, foils, specialty papers, print treatments)? What do the materials tell you about the product value?

Athlete's Foot tend to put more effort into the packaging that regular shoe shops. Due to Athlete's Foot being a high quality product this needs to be displayed throughout all aspects of the shop from display, quality of products and packaging. Rather than going for a plain cardboard box packaging for their shoes Athlete's foot has gone for more of a premium feel. Their packaging in a simple design with their trademark colours red, yellow and blue while also adding a simple illustration. 

The shape and functionality of the box is too unique from standard shoe packaging. Their box is differentiated by its wider shape than usual as well as custom edges on the box to possibly hide any imperfections of the cardboard because if displayed incorrectly cardboard can look quite cheap and low quality.